一个〝半老驴〞对户外品牌的认识（多图）

茬子

<P><FONT size=5>这厮染毒、中毒并亲自广为散播烧钱病毒。</FONT></P><P><FONT size=5>请问医生一个私人问题：</FONT></P><P><FONT size=5>医生是否有一个专门的储物间啊！？</FONT></P><P><IMG src="images/Emotions/12.gif"><IMG src="images/Emotions/18.gif"><IMG src="images/Emotions/11.gif"></P>

蒙古医生.

<TABLE cellSpacing=0 cellPadding=0><TBODY><TR><TD class=t_msgfont id=postmessage_3348629>有句时髦的流行语：流氓不可怕，就怕流氓有文化！<BR>为更好滴将户外活动進行到底，俺也想做个有文化的弱驴。<BR>户外书籍(杂志除外)，分享一下！其中有部份内容对户外装备品牌的认识也是有帮助的!</TD></TR></TBODY></TABLE><P><img border=0 src=UpFile/UpAttachment/2009-3/20093416337.jpg></P><P><img border=0 src=UpFile/UpAttachment/2009-3/20093416357.jpg></P><P><img border=0 src=UpFile/UpAttachment/2009-3/20093416414.jpg></P><P><img border=0 src=UpFile/UpAttachment/2009-3/20093416430.jpg></P><img border=0 src=UpFile/UpAttachment/2009-3/20093416451.jpg>

怒放魍魉魑魅

他一般都寄存在我店里！

蒙古医生.

<P><blockquote><img border=0 src=images/icon-quote.gif> <b>怒放魍魉魑魅:</b><br> </P><P><FONT size=4>昨天下午店员发帖子时候，告诉我蒙医这个帖子，一直没有时间回，刚刚才好好一楼楼地拜读</FONT></P><P><FONT size=4>十分佩服蒙医的专业精神，个人的装备体验是仁智各见的，但是这种专业的精神十分难得！<IMG src="images/Emotions/40.gif"></FONT></P><P></blockquote></P><P>俺只是个人对各品牌的狹獈偏见，充作对户外品牌的讨论花园中的一只狗尾巴草吧!<IMG src="images/Emotions/8.gif"></P><P><blockquote><img border=0 src=images/icon-quote.gif> <b>茬子:</b><br></P><P><FONT size=5>这厮染毒、中毒并亲自广为散播烧钱病毒。</FONT></P><P><FONT size=5>请问医生一个私人问题：</FONT></P><P><FONT size=5>医生是否有一个专门的储物间啊！？</FONT></P><P><IMG src="images/Emotions/12.gif"><IMG src="images/Emotions/18.gif"><IMG src="images/Emotions/11.gif"></P><P></blockquote></P><P>偶尔给领导买点装备，一年同出去2-3回，自然就有位置放置了!!!<IMG src="images/Emotions/20.gif"></P>

漪二一

<FONT face=黑体 size=4>蒙古医生这次又让俺长见识了，谢了！另外，介绍的东东偶统统的喜欢！就是没银子啊</FONT><IMG src="images/Emotions/21.gif">

蒙古医生

谢谢各位顶贴和观贴的朋友。<BR><FONT face="宋体 "><FONT color=#000000>下面回答一下大家比较集中关注的问题：</FONT></FONT><BR><FONT face="Times New Roman "><FONT color=#000000>1.</FONT></FONT><FONT face="宋体 "><FONT color=#000000>户外品牌购买必须是有钱人吗？</FONT></FONT><BR><FONT face="Times New Roman "><FONT color=#000000>2.</FONT></FONT><FONT face="宋体 "><FONT color=#000000>从网上淘到真品而价格极低的品牌可能性有多大？</FONT></FONT><BR><FONT face="Times New Roman "><FONT color=#000000>3.</FONT></FONT><FONT face="宋体 "><FONT color=#000000>哪些东东可从网上购或哪些绝不能从网上购？</FONT></FONT><BR><FONT face="Times New Roman "><FONT color=#000000>4.</FONT></FONT><FONT face="宋体 "><FONT color=#000000>如何以低价购得真实品牌装备？</FONT></FONT><BR><FONT face="宋体 "><FONT color=#000000>回答肯定不是最佳答案，仅是我个人对这方面的观点，供参考！</FONT></FONT><BR><FONT face="宋体 "><FONT color=#000000>您若有何看法和批评意见，欢迎跟贴讨论！</FONT></FONT>

蒙古医生

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>第一个问题：户外品牌购买必须是有钱人吗？</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品牌的力量就是培养一批高忠誠度的特定顾客群。为了他们的忠诚度，品牌厂家必须保证质量、提供特定服务，并且不断营造品牌气氛（如广告</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">活动等），让拥有者产生物有所值的感觉。品牌提供自我美感</SPAN><SPAN lang=EN-US>!</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">现代社会绝大多数人都会向往品牌产品，户外也不例外。谁都想背个鸟包而非</SPAN><SPAN lang=EN-US>**</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>但品牌越高，价格越贵！我们都没钱啊？</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>另外对品牌接触后或看了某驴的品牌装备后，搬着手指一算，妈也！这么多钱啊？</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">但品牌绝不是有钱人的专属品！大家经常可以看到一个办公室内勤，出于对</SPAN><SPAN lang=EN-US>LV</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">的向望，花三五年积累去买个塑料皮做的小包！她也没钱，但她拥有了！不过可能早中餐的质量会比一般人差点。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品牌是分等级的，我们没必要将自己的品牌目标定得太高，只看着始祖鸟。我们可以量入为出，先从中端开始。实际上本人的服装用品品牌线亦是从：探路者</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">日高</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">奥索卡</SPAN><SPAN lang=EN-US>/TNF</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">。这条路走了十年。若有条件我再向鸟接近</SPAN><SPAN lang=EN-US>!!!</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">呵呵</SPAN><SPAN lang=EN-US>!</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">某一品牌被你看中了，先购一两样，多体会，收集了解该品牌的各类信息。两点都是正面的，好的！继续跟進</SPAN><SPAN lang=EN-US>!</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">当然是有钱时</SPAN><SPAN lang=EN-US>!</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">一两年后你再回头看看：哇！我咋有了这么多这个牌子的东西了</SPAN><SPAN lang=EN-US>?</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>说户外是烧钱我同意！但几月烧几张与一次烧一把肯定感觉是不一样的。</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">说了半天，我的答案是拥有户外品牌装备的关键并不是有钱是第一要素，有心才是最重要的</SPAN><SPAN lang=EN-US>!</SPAN></FONT></P>

蒙古医生

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>第二个问题：从网上淘到真品而价格极低的品牌可能性有多大？</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">各户外网贴都经常出现这样的贴子：我在</SPAN><SPAN lang=EN-US>**</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">网上花了</SPAN><SPAN lang=EN-US>300</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">元购了一件</SPAN><SPAN lang=EN-US>**</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品牌标价</SPAN><SPAN lang=EN-US>3000</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">的衣服。是尾单。</SPAN><SPAN lang=EN-US>Logo</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">与真品一样，标签</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">吊牌一样，也是</SPAN><SPAN lang=EN-US>YKK</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">的拉链。然后附上用微距镜头照的细节照片，问：我这个是不是真的呀</SPAN><SPAN lang=EN-US>?</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">如果是真品被你买到了，建议你别在网上淘了，先去买福利彩票！肯定中大奖，用奖金再到专卖店去买吧！保证是真品</SPAN><SPAN lang=EN-US>!!!</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>下面我想用一个模型来说明真品的价格由来。</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">假定有两件冲锋衣，质地款式都一模一样！只是</SPAN><SPAN lang=EN-US>A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品是品牌厂家，</SPAN><SPAN lang=EN-US>B</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">是非品牌厂家。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN lang=EN-US>A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品牌定价</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元（在网上有正式公布全球统一零售价），你可用</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元在专柜购得，保证不加价！</SPAN><SPAN lang=EN-US>A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品牌是全球经销，它拥有经销商网络：中国总代</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">省级代理</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">。。。。，代理肯定不可能用</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">進</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">出，品牌商会制定梯度价格政策，当然让代理商除掉成本后有一定利润。据我了解，知名品牌给到省代可能高达</SPAN><SPAN lang=EN-US>6.0-6.5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">折。户外店会员</SPAN><SPAN lang=EN-US>8.5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">折现是行规了，户外店用</SPAN><SPAN lang=EN-US>20</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元的毛利润支付店面费、员工工资，可能还要交加盟费、压货。你若要发票，他还得交</SPAN><SPAN lang=EN-US>17%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">增值税；你不要发票，你又得不到真正的售后服务。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">厂商不可能与省级代理商直接供货的，他要在中国找个总代，假定是</SPAN><SPAN lang=EN-US>50</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">扣吧！就算再上面没有经销代理了，厂家出货</SPAN><SPAN lang=EN-US>50</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元。原料成本、特别材料的加盟费（如采用</SPAN><SPAN lang=EN-US>GTX</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">面料是需向戈尔公司交钱的）、员工成本、运营成本、品牌营销成本、售后服务等等计作总成本，剩下为利润。我们再假定各占</SPAN><SPAN lang=EN-US>50%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">，也就是底价</SPAN><SPAN lang=EN-US>25</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元，厂商利润</SPAN><SPAN lang=EN-US>25</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元。（对这个行业的上游我不了解，以上只是举例）</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">你理论上最大的可能是用</SPAN><SPAN lang=EN-US>25</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元获得该品（厂家不挣一分钱）。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">好了！我们再来看</SPAN><SPAN lang=EN-US>B</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">产品：</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">理论上他的成本亦应是</SPAN><SPAN lang=EN-US>25</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元，但他可能不交加盟费、员工人力资源成本更低、无品牌营销、无售后服务，所以他若用</SPAN><SPAN lang=EN-US>25</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元出货，可能就赚取了</SPAN><SPAN lang=EN-US>12.5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元的利润。省代</SPAN><SPAN lang=EN-US>25</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元，零售商</SPAN><SPAN lang=EN-US>30</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元（也就是</SPAN><SPAN lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">折底价）。因</SPAN><SPAN lang=EN-US>A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品要卖</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">，</SPAN><SPAN lang=EN-US>85</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">折后为</SPAN><SPAN lang=EN-US>85</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元。</SPAN><SPAN lang=EN-US>B</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品一样的质地，给您个</SPAN><SPAN lang=EN-US>55</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">折？算了，老顾客了！</SPAN><SPAN lang=EN-US>45</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元出了！于是你用</SPAN><SPAN lang=EN-US>45</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">买回了</SPAN><SPAN lang=EN-US>B</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>此种情况下是你拥有一件相当品质的非正品的真品！</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">而在实际运作中，</SPAN><SPAN lang=EN-US>B</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">厂因盗用</SPAN><SPAN lang=EN-US>GTX</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">被追诉，于是停产了！他又开辟了一个</SPAN><SPAN lang=EN-US>C</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN lang=EN-US>C</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品会采用外观极像</SPAN><SPAN lang=EN-US>GTX</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">的材料，在消费者特别关注的细节上（压胶</SPAN><SPAN lang=EN-US>/Logo/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">标签</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">吊牌</SPAN><SPAN lang=EN-US>/</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">拉链）用尽心思（</SPAN><SPAN lang=EN-US>HD90</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">不就是例子吗？），营销渠道走非正规，告诉经销商和消费者，这是尾单！结果他可以用</SPAN><SPAN lang=EN-US>10</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元出货，有人再上网发布，你用支付宝花</SPAN><SPAN lang=EN-US>12</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元就拥有了</SPAN><SPAN lang=EN-US>C</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品，并且品牌是</SPAN><SPAN lang=EN-US>A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">呢！</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>于是就出现了前面所描述的场景！</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">我试图用一个简单的模型来说明商业活动的过程，令人沮丧的是可能还是没有描述清楚。大家用</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">美元理解为</SPAN><SPAN lang=EN-US>100%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">可能更方便一些。</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;"><FONT size=3>到此，我并非是否定网上购物。但用极低的价格购到真品的可能性真的很小！也有特例，在第四个问题中我们再讨论！</FONT></SPAN></P>

紫色孤璓

<IMG src="images/Emotions/40.gif">

屋顶骑兵

蒙古医生是个很有文化的驴子，向你学习啦

茬子

<P><FONT size=4>4.<FONT face="宋体 "><FONT color=#000000>如何以低价购得真实品牌装备？</FONT></FONT></FONT></P><P><FONT face=宋体 size=4>新世界百货里面的TNF专柜，每年有比较难得的圣诞对折活动，看谁消息灵通，出手快了，因为，它们可能就只有几个款式参加活动，也可能只在某一天的某一极短的时段参加活动。</FONT></P><P><FONT face=宋体 size=4>等活动完了，你再去看你买的东西的价格是你买的两倍，感觉还是灰常超值的！<IMG src="images/Emotions/12.gif"></FONT></P>

被窝

向蒙古医生致敬呀，辛苦！！！

黑皮

<P>虽然比不上化妆品，但是户外利润还是不错的，是渠道为王。一瓶护肤乳液，一件雨衣想想成本本来就不高，摊上研发销售等等环节和成本就是大价钱了。</P><P>LZ的书可真多啊。BTW，我也超级喜欢 ZIPPO。</P>

luckymotoo

<P>期待LZ，能有更多的好东西</P><P>&nbsp;</P><P>&nbsp;</P><P><A TARGET=_blank HREF=http://www.126ggg.cn>个人简介</A></P>

蒙古医生.

<P>今天收到戈尔公司修复好的衣服。</P><P>第一张和第三张是破损前状态。</P><P><img border=0 src=UpFile/UpAttachment/2009-3/2009310151713.jpg></P><P><img border=0 src=UpFile/UpAttachment/2009-3/2009310151735.jpg></P><P>&nbsp;</P><P><img border=0 src=UpFile/UpAttachment/2009-3/2009310151759.jpg></P><P><img border=0 src=UpFile/UpAttachment/2009-3/2009310151819.jpg></P><P>前后约10天，为修补方案戈尔还来电讨论过一次。</P><P>这样的服务真该赞一个!</P><P><img border=0 src=UpFile/UpAttachment/2009-3/2009310152017.jpg></P><P><img border=0 src=UpFile/UpAttachment/2009-3/2009310152036.jpg></P>

武昌鱼06

LZ 幸苦了！真是深表敬意，几乎市面上的户外大众品牌都涵盖了，收藏了！想你学习！( ⊙ o ⊙ )

花匠

受益匪浅，除了户外还学到很多营销的知识，向楼主致敬！

hgepoch

学习中，向楼主致敬！